In this project, Bob Studio provided the corporate identity and branding for shoe & fashion designer Iride de Portu. The logo design is inspired by the bold character of the designer, the hard forms and geometrical alignments she uses in her designs. The initials of her name IDP are reflected abstractly in the composition of the logo. Based on her unique style, characterized by the composition of different materials and colors on each shoe, the shoe packaging box is an origami construction, consisted of different papers in texture and color, which she can DIY and create different compositions of unique boxes, keeping consistency in her corporate identity.

Photos by Thanos Tsantas