“Kokkinos S.A., based οn Kalymnos Island, began its operation way back in the late 1800’s, focusing οn the collection of superior quality natural sponges. The brand name “Kalyspongea” was created having in mind the international fame that the Kalymnian sponge divers enjoy.
Therefore we devised a brand name that consists of two parts: the name of Kalymnos Island and the suffix -spongea that is found in many scientific names of sponge species. The tagline of the brand: “Kalymnian Sponge & Sea Shell Experts” highlights the knowledge and experience of Kokkinos S.A. in its field.
The logo design draws inspiration from the old diving suits and encompasses a subtractive depiction of a sponge. The dark blue color was chosen as a reminder of the depths of the sea the sponge divers work at. The package is manufactured by recycled paper in order to highlight the naturalness of the product. The quality seal design, in the shape of old ship steering wheels, carries the message “Kokkinos S.A., Quality Sponges Since 1956” thus further reassuring the consumer regarding the quality of the brand.”
Brand name, Slogan & Copywriting: Nikos Vlahoyiannis
Brand Design Concept: Sophia Georgopoulou
Photography: George Pavlakos