Marinos Kolokotsas created the visual identity for Tart, a small gallery in Zurich that aims at introducing new, emerging artists in the Swiss art scene and to serve as a platform for creative people in a friendly and accessible space. The designer used as a starting point the actual meaning of “Tart” – which in French stands for prostitute – and the fact that a gallery defines the space in which artists present their work. Taking into account that prostitutes in literature and comics are often illustrated waiting on street corners, Marinos Kolokotsas designed the letters of the word “tart” in a way that each forms an arrow. Hence, in every application of the identity they are placed in the corners, defining a space to apply any content or information.
The logo, was awarded a Merit at the Greek Design and Illustration Awards (ΕΒΓΕ) in 2015.