The recently awarded extra virgin olive oil by Primitive Cyprus, as one of the best olive oils in the world (international contest Flos Olei 2017), and its newly launched brand, are already challenging the conventional view of olive oil packaging design; by looking more like a medicinal product rather than a culinary one.

Derived from the arid and primitive landscapes of the island of Cyprus, its packaging’s minimalistic mood and enigmatic simplicity, master the attitude of a great Lady from another era; having no intention of flirting with the public, while keeping to her nature and delivering it from today’s hyperconsumerism.