Blameyourdaze’s SS16 collection is inspired by one of The Beatles’ most famous songs “Lucy in the sky with diamonds”, and is filled with seductive pieces, comfortable fabrics and fits which will make wearers want to “float in a boat beneath a sunny sky”. In a way, the collection is a visual interpretation of the song’s lyrics. The Spring Summer Collection complements every angle of a dynamic lifestyle, creating flattering yet functional looks. Staying true to its minimal style and aesthetics, Blameyourdaze focuses in structured and feminine cuts by creating easygoing pieces that will easily transcend through the seasons. Highlights come in geometrical prints and refined textured fabrics, as the brand loves playing with the details. Flowy maxi dresses, sunlit colors and neutral tones are some of the main characteristics of this collection. Timeless pieces with a luxurious and comfy feel and natural movement are there to make a strong statement for the summer of 2016: Blame it on your daze and float on marmalade skies!

Photography by Petros Toufexis
Make up by Eleni Mitsiali