Wozere Studio blends Zara style with a taste of Athens in Piraeus Tower pop-up café

Zara has opened a new store in the iconic Piraeus Tower in Athens. To celebrate, the brand hosted a three-day event filled with local charm, offering koulouri, coffee and traditional Greek treats. Wozere, the creative team behind the event, handled everything from the concept and graphics to the set design, food, and gifts. The highlight was a contemporary kiosk outside the store, replacing the usual Zara Café. With its bold and clean design, the kiosk became a focal point, making the opening a memorable experience for the city’s vibrant scene.