DIG Athens

DIG Athens is an Athens-based fashion label, founded in 2012 by Nikoletta Ververidou. She was born in Stuttgart, Germany, and studied product design at The University of Art & Design Karlsruhe. Since 2009 she lives and works in Athens. In 2012 she started her own fashion label – DIG Athens. Inspired by the reflection of multi-layered history to our everyday lives and the need of the modern urban nomads, DIG Athens creates easy-to-wear styles for independent creative individuals for their everyday battle of life.

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Dig Athens SS14

Inspired by the complex way in which history is reflected on the modern nomadic lifestyle, this collection features easy to wear garments, addressed to independent and creative individuals.