A glimpse at Greece’s new aesthetic vision as seen through brands, products, designs and ideas presented by 36 young companies in the clothing, accessories, beachwear, designer objects & souvenir business. Greek Brand New is a one of a kind trade show. It was created by a group of young companies that have opened within the last few years, in the midst of the crisis. The idea is simple: promote a new and contemporary vision of Greek aesthetics, each company in its own field: clothing, beachwear, design objects and souvenirs that are all designed and / or produced in Greece. These are active businesses, with ready, branded products that have already been placed in the market nationally and some even internationally.
The show is opened to trade visitors: shop owners from all over the country, buyers for department stores, hotels, museum shops that want to have Greek products on offer not only because they are Made in Greece, but because they combine contemporary design with strong branding and high quality standards. Greek Brand New plans to become the annual trade show that will present whatever new and original is designed and produced in Greece in the field of Applied Arts. It aims to be the stepping stone for all young and small businesses. To be the place where international buyers will discover and meet what is designed and produced in Greece and open their respective markets to the best of contemporary Greece.
