The principles in the design of AMMA Autumn Winter 2015 collection are imbued with the contemporary notion of cross-cultural exchanges. Mental and physical traveling underscores the spirit of the fashion label because travels are used as a compass in their design orientation. The contemporary element is intertwined with a minimalist design attitude which is characterized by abstraction and a mannered timelessness in sharp contrast to the pseudo-modern notion of fast and expendable fashion devoid of meaning. This intended design attitude is also reflected in the subdued design approach of the collection, thus welcoming initiated fashion customers to acknowledge this personalized aesthetic. The novelty element of the AMMA Autumn Winter 2015 collection is based on the perception of a new sensibility which advances the idea of the global state of culture but in uncluttered forms and less decorative elements.