Generation Generous is an innovative brand that designs bags made of recycled plastic, offering part of its sales to help people access basic life needs. The bags are inspired by the traditional paper bag often provided by stores to carry purchased shopping items. Instead of paper, the brand uses a custom-made great textured sustainable faux-leather fabric coming from 100% recycled plastic bottles (R-PET). The bottles are recovered from landfill or waste. Once they have been cleaned, scraped and melted, they are transformed to recycled yarn which makes the fabric. Both the bag itself and the Generation Generous signature inside label come from R-PET fabrics. The bags are unisex, durable and timeless. For individuality, they come in five unique and symbolic thread colors, each one representing one of the five basic life needs (Food, Clean water, Shelter, Health and Empowerment). The brand partners with non-profits who cultivate the development of self-reliability within the supported communities, and help more people towards a better tomorrow.

Photos by:

We Own Cameras

Maria Karagianni

Vagelis Aspromourgos