The visual identity 2017-2018 of Athens Concert Hall was designed by Polka Dot. A tone of multicolour, optimistic, homogeneous, strong character was required, so the Concert Hall would stand out from other organizations and leave the best impressions all over the world.

Their inspiration was the energy that leads every performance of the orchestra conductor Gustavo Dudamel, one of the most famous orchestra directors in the world. The whole graphic design style was created with simple forms that make up the portrait of Dudamel. The prints used were pure typography, so that they would have a result readable and easy to understand. All the visual arts of each different event had a design reference to the general graphics idea.