Inspired by Greek mythology and the Graces (Harites) – goddesses of charm, beauty, nature, human creativity, and fertility, Dolphins designed the packaging of a fresh beauty brand focusing on simplicity. As the team describes, “The three Graces of Raphael formed the design canvas of the identity. The line-up and position of the Graces on the tableau defined the overall design line (one central figure and two on a secondary level). The brandmark combines the monogram of the title and the number (3) in Latin script. The color palette in primary colors reinforces the company’s vision that addresses the absolutely essential”. Harites believes in the power of simple and effective beauty, featuring a collection of products that use a blend of ingredients developed with biochemistry to protect skin from everyday pollutants, sunlight, and irritants in the air. The products are designed for all skin types and tones, representing the brand’s core philosophy of a healthy skin no matter the age, gender, or stage in life.
Creative Direction: Thanasis Tsampoukas, Hara Nika