Just Great! is a series of products based on olives, designed by by Sophia Georgopoulou. From the very start, it was quite clear that naming and brand identity for this brand could and should not follow the beaten path. The obvious way to deal with the new brand and its identity needs, would be to look into tradition and history for inspiration – running the danger though of creating something heavy and pompous. But this is not what they wished for. They wanted to create a friendly, approachable, everyday yet different brand; to talk about the pleasure and rich emotions that come to life when we come in contact with some really great Olive products. At the end of the day, all these can be encapsulated into a spontaneous exclamation that comes effortlessly to one’s lips – Just Great!

Simple and to the point, the name also leads the design direction towards no-frills, stripped-down simplicity. A brand that does not talk down to consumers, Just Great! is about the core of the Olive experience – and nothing more. The general colour palette is inspired by the actual olives, the olive fields and in general the Greek landscape, bringing out the notion of Greek country-side. The fonts were “treated” in a way to enhance the feeling of handmade good since “Just Great!” entire business is a family business with a long tradition in olive production.

Conceptual story, tagline & copy: Konstantinos Kontinos

Photography: George Pavlakos