Introduced in February 2022, Oenovated is the brainchild of Evelina Igoumenaki and Lonas Vangelis, who expressed their love for wine and fashion blending them into a single project. With simple, everyday takes on clothes and accessories, the collection features t-shirts and sweatshirts that introduce Greek varieties such as Xinomavro, Assyrtiko, and Malagousia, as well as wine-related quotes like “Why are wine labels so confusing?”, tote bags, and handmade soy candles scented with Greek varieties that come in glass containers made from recyclable wine bottles.

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