Introduced in February 2022, Oenovated is the brainchild of Evelina Igoumenaki and Lonas Vangelis, who expressed their love for wine and fashion blending them into a single project. With simple, everyday takes on clothes and accessories, the collection features t-shirts and sweatshirts that introduce Greek varieties such as Xinomavro, Assyrtiko, and Malagousia, as well as wine-related quotes like “Why are wine labels so confusing?”, tote bags, and handmade soy candles scented with Greek varieties that come in glass containers made from recyclable wine bottles.
“I have always felt the need to express the meaning of wine in my life, so I thought that the best way to do it was to add it to my daily routine through everyday clothing. I needed to give a more relaxed pace to a world that often seems more sophisticated”, says Evelina.
Oenovated collaborates with Greek artisans to create clothing and accessories inspired by wine, following the idea of bringing wine closer to the younger generation in a more relaxed way. A few months ago, Oenovated opened its own physical store at 17 Sinopis Street in Thessaloniki while maintaining partnerships with concept stores and wine bars in Athens, Thessaloniki, Santorini, and Cyprus.