In this project, Beetroot used simplified geometric illustrations and a vibrant color palette, to design a series of one-sheet ads and leaflets presenting Metaxiotis construction company, its online presence and some of its highlighted products. Referring to the ‘Works Matter’ slogan that is sported in the brand’s presentation, they replaced ‘Works’ with the name of the products that each one-sheet was summarizing, e.g. ‘waterproofing systems, matter’. The new slogans were then coupled by illustrations, where the product’s nature, structure, chemical composition and application were presented in a simplified way.