Continuing the rebranding of the “Mythos” product range, Athens-based Luminous Design has designed the new visual identity of Mythos Radler packaging, creating a visual system that adapts to each container’s communication needs, while maintaining a design consistency. Unnecessary information and busy design elements were discarded, strengthening the brand’s main elements and achieving a clear new image. The color code draws inspiration from the craft paper bags of fruit shops, while the design of the “Radler” sub-logo with the handmade details and the lemon illustration, evokes images of homemade, freshly squeezed lemonades.
Mythos Radler beer redesign by Luminous Design
