Luminous Design Group provided the branding for photographer Andreas Nezeritis, creating a logotype and corporate identity defined by black color and minimal forms. The vivid typography in the logotype’s design, based on capital letters A and N creates forms which play with the visible and the invisible, with light and darkness, emphasizing the subject being addressed. The color palette of the applications supporting the corporate identity is dominated by the use of black and the limited use of white. The printing techniques – screen printing for the white elements and hot stamping for the black – highlight the minimal design, reinforcing the link of the applications created to the art of photography.