Big Horror Athens designed a logotype that communicates the philosophy of a traditional tavern in Athens (‘Souma’) and the ideology of the tsipouro beverage, by combining traditional and modern graphic elements.

Tsipouradiko is an eatery where the main drink served is ‘tsipouro’. It is connected with many stereotypical images of Greek culture: the sun and the sea, the small traditional tables and the dishes filled with delicacies, the guests chit-chatting, flirting with each other and clinking their glasses yelling ‘ya mas!’. As the day or night progresses, more and more tsipouro is poured into the tiny shot-glasses… Souma is a tsipouradiko, a place where all of the above images transform into reality.