‘When in Greece’ is a modern label that creates stylish products and contemporary souvenirs inspired by the uniqueness, beauty and cultural richness of Greek destinations. In collaboration with selective Greek graphic design offices, Greek artists and Greek small manufacturers it creates customized series of products, inspired by different Greek destinations. The brand’s goal is to redefine the design and quality of souvenir and help travelers keep the memory of their trip at Greece, longer. All products are exclusively designed and crafted in Greece, in collaboration with small manufacturers and workshops, in order to achieve premium quality and to support the local industries. At the same time, the design values of simplicity and modernism create a timeless esthetic result. The label’s design philosophy is evident in the approach on the souvenir section, were the internationally awarded graphic designer Leandros Katsouris, visualized famous – and not so famous – landmarks and elements of Greek history, culture, architecture and everyday life in a playful and creative way.

Photos by Stelios Kallisperis and Leandros Katsouris