Apeiranthos specializes in the production of natural skincare and aims at raising awareness towards reducing the human impact on the global ecosystem. The brand believes that background labels of products are important to be read. Against animal testing and working with recyclable packaging materials, their moto is “less is more”, even when it comes to skincare. Its cosmetics consist of 100% natural ingredients, without preservatives, artificial scent and colors. Essential oils, herbs and clays are used to color the products, while its raw materials are derived from small businesses in Northern Greece.