Located in a 100-year-old vineyard on Samos island, LIKNON was designed by K-Studio to connect the Metaxa brand to its roots. Taking inspiration from Samos’ special ingredient, the sweet muscat grape, the architects aimed to showcase the origins of Metaxa which are tightly bound to the island’s culture, one with a long tradition in high-quality goods and winemaking. Embracing the scenic landscape of a valley beneath the village of Vourliotes, in LIKNON, the vine is the protagonist, and the traditional concept of a museum building dissolves into a walkthrough and an exploration of the vine’s habitat.
“Rather than a building, it is a landscape, where the visitor wanders around and under the vines’ birthplace, submerges underground in order to get in touch with the history of the brand through an interactive experience and a series of sensory activations”, says K-Studio team.
The building, with its distinctive style and architecture, is an extension of the productive dry stone terraces where vines grow. Taking cues from the dynamic and roughness of the natural and traditional productive landscape, the architects have managed to blend the building perfectly into the valley. Together with the experience in the Kifisia premises, LIKNON showcases not only the origins of Metaxa but also the continuation and expansion of its production circle beyond its limits, through experimental new products and practices, as well as the exciting exploration of the drink’s textures when it is found in a table with local goods.