AMMA draws its creative energy from its name, which means mother in the colloquial Indian language. It was chosen because it can serve as a rich source of inspiration within the concept of a “mother” of creative ideas. […]

The principles in the design of AMMA Autumn Winter 2015 collection are imbued with the contemporary notion of cross-cultural exchanges. […]

The design of the AMMA Spring Summer 2015 collection is inspired by the contemporary notion of cross-cultural exchanges. Mental and physical travelling highlights the spirit of the fashion label as a whole, and is used as a compass in its design orientation. […]