It’s hard being an immigrant in Greece. Nevertheless, thousands of people have made Athens their home in recent years, either as economic migrants or refugees fleeing war zones in Africa and Asia. A new visual project by young Athens-based fashion stylist Yiorgos Mesimeris called Hard.clo touches upon issues of migration, nationality and identity by mixing up cultural references in a series of plain white T-shirts emblazoned with vinyl-printed mottos.
HARD Clo’s AW23 collection ‘Love Poem’ takes cues from great Cretan romance￼
Inspired by one of the most remarkable works of early Modern Greek literature ‘Erotokritos’, HARD’s AW collection features t-shirts, hoodies, shirts, tote bags, and accessories in an earthy palette. Written…
HARD CLO ‘Tourists of the World’ SS22 collection
Channelling feelings of carefree exploration, HARD Clothing’s Spring Summer 2022 collection ‘Tourists of the World’ features a selection of comfortable basics, patterned shirts, elevated suits and colourful accessories. Designed and…