Inspired by one of the most remarkable works of early Modern Greek literature ‘Erotokritos’, HARD’s AW collection features t-shirts, hoodies, shirts, tote bags, and accessories in an earthy palette. Written by Vitsentzos Kornaros during the Cretan Renaissance, the timeless love story was used as the main reference for the collection’s aesthetics combined with contemporary graphics and patterns. Among the resulting designs, there are two shirts with illustrated patterns as well as a large blanket printed with graphics inspired by the characteristics of ancient Minoan Art. Alongside the AW23 collection, HARD has released the second season of HARD Basics, a series of elevated everyday staples including comfortable and stylish t-shirts, hoodies, tank tops, and accessories featuring HARD’s classic logo.
Photography by Antonis Agridopoulos
Grooming: Efi Ramone (Beehive Artists)
Models: Leon Barre (Ace Models), Jan Chokkenkamp (D Models)