Discover HARDCLO’s latest SS 24 collection, ‘Carte Postale,’ inspired by the timeless allure of Greek summer. Drawing from the evocative poetry of C.P. Cavafy, this collection explores themes of longing, romance and nostalgia. ‘Carte Postale’ transports us to a world of wanderlust, where handwritten postcards and earthy tones evoke the essence of Mediterranean summer. Designed and produced in Greece, each garment – from t-shirts to tote bags – reflects the spirit of exploration and connection.
HARDCLO ‘Carte Postale’ collection is an ode to the poetic allure of Greek summer
Creative
HARD CLOCredits
Art Director: Yiorgos MesimerisĀ
Photography: Marios Sagias
Design: Ogust AthensĀ
Fashion: Penelope Hansen
Make Up/Hair: Efi Ramone, Beehive ArtistsĀ
Talents: Chance Alexandre, Mario Leys, Agencia Models
Photo assistant: Yria Tamari