Megaron, the Athens Concert Hall wanted to refresh its brand identity to further broaden its audience, while at the same time maintain its prestige and loyal friends.
K2design studio created for Megaron a new, fresh brand identity which is vivid, direct and contemporary. The classic values of the poster design are translated into 3D objects, visualised in a clean-cut, modern approach. Typography is characterized by its assertiveness, while adopting one font and size for every asset. The consistency of the typographic style is also reflected in the posters of the artists, thus creating a clean and bold effect.
The new identity of Megaron is also reflected in the new logo. The contemporary architectural design of Megaron is now represented with the depiction of sound, hence allowing Megaron audience to associate sound with architecture.