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New Aigina logo by Ioannis Fetanis draws on sea, sun and cultural heritage

Aegina tourism logo by Ioannis Fetanis

Greek designer Ioannis Fetanis has created a new visual identity for the Municipality of Aegina that translates the islandโ€™s history, light and landscape into a concise geometric mark. Titled after Acrokeramo, the project uses blue and orange tones to reference the sea and the intense Mediterranean light, forming a balanced yet dynamic composition. Within the symbol, the letter A subtly appears, standing for Aegina as well as for beginning and continuity. The logoโ€™s form draws inspiration from the sea turtle depicted on Aeginetan staters of the 6th century BC โ€” the first coins of the Greek world โ€” linking the islandโ€™s early commercial and naval identity with its present. Elements of the ancient architectural acrokeramo are also embedded, combining decorative elegance with functional clarity. Light is treated as the core idea of the identity: the distinctive Aegina light that has shaped art, literature and perception of the island over time. The use of Didot typography, with its classical roots and restrained character, reinforces a sense of timelessness and cultural continuity. The resulting logo forms a modern, coherent visual language that connects historical memory with the present, positioning Aegina as both rooted in its past and open to the contemporary world.

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Fetanis Ioannis

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