ABOUT Creative Agency’s main objective behind the rebranding of Verina Sifnos was to re-imagine the typical Greek, Cycladic spirit and present a more understated, authentic, and extroverted experience. The design resulted in a new, elegant brand image comprised of conceptual, purely artistic, and unreal stories, expressed through black fine-line illustrations.
Featuring high aesthetics, while located in an iconic spot, Verina Sifnos’ new visual identity, and storytelling reflects the design culture and refined, timeless character of the brand. From the creative concept to the art direction, photography, and styling— every step of the studio’s approach required a purely artistic and surreal perspective. The designs adorn a variety of fine products, from sofa cushions to beach towels, available for guests to purchase and take back home. The new collection V – paraphernalia was specially made for Verina Sifnos.