UK-based, startup company Biocidetech commissioned Yiannis Ghikas studio to design the packaging of their first line of products, launched under the unexpected name “Sam Loves Betty”. Biocidetech’s chemical engineer has created a line of bio anti-insect formulas based entirely on natural substances. The aim was to design a packaging that avoids demonstrating efficacy through toxicity, an approach that is used by all the existing products of this category, as “…users shouldn’t feel the need to keep the products away immediately after they use them, considering them as dangerous for themselves”.

Yiannis Ghikas studio approached the project using a number of design parameters such as form, pattern, color and texture. The containers are designed in a two-part format. At the upper part all the visual information is displayed, such as the logo, description and ingredients, all created by graphic designer Aris Pasouris. In addition, the relevant insect that each product corresponds to is represented using dots derived from cross-stitched motifs. In this way, the user gets the necessary information about the product avoiding a more realistic and perhaps repulsive image of an insect, a cockroach etc. A floral pattern is placed at the lower part (making reference to the formula’s vegetable derivation), using embossed, braille-like dots, which communicate the familiarity of tradition but also the feeling of a high tech contemporary product.

Graphic design: Aris Pasouris

Photos: math studio

Copywriter: Sissy Caravia

Mold makers: Agelopoulos Bros

Printing: Lombardias Bros