“Eating the Goober” is an Athens based fashion brand of women’s clothing & transformable sandals, established in 2017. In September 2019, the brand won among thousands of participants worldwide, the Etsy Global Design Award in “Earth-Friendly” category for their slide sandals called the “Ethical, Magic Sliders”.
These slides are made of defective recycled car tires that cannot be used in cars’ industry, old recycled motorbike inner tubes combined with anatomical insoles made of cork and rubber. This is the ‘ethical part’. The ‘magic part’ is that you can change the look of the sandals by adding different ‘upper’ parts (in over 35 designs). Reflecting the brand’s commitment to environmentally conscious fashion, with one pair of slides, you can update your look without compromising sustainability, style or wardrobe space.
Brand’s designs unite minimalism, geometry and a trace of Japanese influence, combined with androgynous style. Elements of clothing inspired by traditional male attire are blended with feminine, asymmetric motifs. The AW19-20 collection is called “Rock, Paper, Scissors” and consists of 100% wool, 100% tencel & 100% cotton textiles. Along with seasonal collections, the brand also maintains a permanent collection called “12 Months Basics”, consisted of classic – with a surrealistic touch – cotton shirts in black and white colors that can be worn all year round.
The brand shows emphasis in materials and quality of production. All the production is made locally in Greece with respect to people and their working conditions. ‘Eating the Goober’ is an eco-conscious brand, loves recycling and follows the path of ethical sustainable fashion. Furthermore, it shows respect to animals by not using animal leather nor silk in their products.
Images ©Petros Dellatolas
Hair – Make up styling: ili_the_dealy
Art Director: Nanai Nielsen
Styling: Eating the goober
Model: Aina Faro