Evi Grintela The Shirtdress is a brand, based on the idea of the timeless icon, borrowing from the gentleman’s, high quality well-cut shirts. The brand’s collections include a variety of fluid airy styles, designed to be intellectually simple, minimally chic and subtly sophisticated. All shirtdresses are sewn in feather soft Swiss & Italian cotton, voile & silk. The combination of the fabrics and design of every collection reflects comfort with quality, harmony and sensuality.
Evi Grintela is a prominent luxury market professional with more than twenty years of experience, gained as editor in chief, fashion & style director, PR consultant and curator in fashion magazines. She has extensive experience and knowledge within the industry, providing the creative vision for each new project she works on. She has a long and successful career in magazines as editor in chief in L’Officiel Hellas, L’Officiel Homme and L’ Officiel Travel, fashion and accessories director at Vogue Hellas and fashion and style director at Life & Style Magazine.
She has worked as fashion director and curator in big fashion exhibitions and fashion shows with Greek and international designers and has gained significant expertise in direction and fashion magazine launching, fashion styling, image creation and curation.
Few words for “When in Marrakesh” collection
“This Spring I traveled to Marrakesh and I lost myself in the narrow, labyrinthine streets of this mysterious and impossibly exotic, Morocco’s fabled ancient rose – hued city.
It is hard not to be.
Marrakech hijacks your senses; the fresh mint tea, the scent of orange blossoms mixes with smoke and cumin. Electric colors like Lapis lazuli and sunflower – yellow, pop against the city’s dust pink painted walls.
The sounds, the souks are the essence of the city.
I am definitely inspired by the wealth of traditions through centuries, the rich history of Arabic and African people, the Berber’s cultural heritage, the oriental cultures and the old Moroccan arts and crafts techniques and designs in myriad ways.
I discovered in Marrakech those bold colors of zellige mosaics, zouacs, ajellabas and caftans.
“I am indebted to the country of Morocco, to the violence of its harmonies, the insolence of its mixture, the intensity of its inventions.”
These are the words of Yves Saint Laurent who loved the Red City passionately. This collection for Spring Summer 2020 has the aura of marrakachi exotism and mystery.”
Few words for “Water Garden” collection
Inspired by Oscar-Claude Monet, the father of French impressionist painting, Evi Grintela looks into a floating world of reflections in water capturing the perfect beauty of the pond for Resort 2020.
A water garden full of perspectives, asymmetries and colours, the collection features a botanical inspired palette with light tones of blue & pearl green. Tailored shirtdresses with handmade details, flared and pleated skirts in the finest soft cotton. Multicolor stripes mixed with floral prints blooming all summer long.
Images © Spiros Kokkonis