Grigoris and Constantinos Samaras were raised in the seaside suburbs of Athens, Greece, with a fondness for the great outdoors, and an unwavering affinity for the beach.

In the summer of 2013, with over a decade’s experience working with their family in the textile trade across three continents, they founded Sea You Soon, a premium beach towel brand with a minimal and natural aesthetic, and a true nomadic spirit. Created to embrace beach ramblers and cosmopolitan travelers across the globe, Sea You Soon is dedicated to everyone’s innate nostalgia for the nurturing sea.
Inspired by the brothers’ endless beach-side summer days, every towel in the Sea You Soon celebrates their love for nature through a focus on earth and sea tones. Each collection’s elegant stripes, bold patterns and exclusive individual designs speak to the cultured wanderers of the world. Created by local weavers and tassel-makers in Greece and Turkey, each sand-resistant towel can also be used as a beach mat, and their oversized yet lightweight nature allows them to instantly transform into a sarong or cover up, making them the ideal companion for your beach escapes and seaside adventures.