Working with a Greek family-owned business in Athens and getting involved first-hand in every step of the production process, WOERA pioneers an effortless, functional, comfortable, and easy aesthetic that never ages. The brainchild of Natalia Georgala, WOERA was founded in 2019 to honor the timeless elegance of the classic man-tailored shirt, turning since then into a complete line of timeless, durable pieces.
“URBAN ENCOUNTERS”, the PS23 collection emulates the Mediterranean lifestyle in the busy metropolitan setting of the Greek capital. A perfect mix of closet staples with transitional denim and cotton pieces that withstand, season in and season out. As the design team describes, “This collection is a marriage of utilitarian fashion and our signature effortless look by introducing oversized utility pants, backless tuxedo tops, and super cropped button-ups. The muted colors of this season mirror the needs of the fast-paced lifestyle that one finds in a city”.