The branding and packaging design of this series of traditional Cretan products (Arodama stands for tender twig in the Cretan dialect) uses vivid colors and illustrations, giving them a cheerful and playful character. Food is one of the best joys in life – especially for Cretans – and Bob studio aimed at transmitting that through the chosen design. They drew illustrations for every product showing its basic ingredients and created a pattern that applies to all labels in order to achieve a consistent image for the whole product family. Products and corporate identity share the same design elements in order to create a direct relationship between them and a strong consistent image. The design patterns and illustrations have been implemented in jars, olive oil and raki bottles, packages, press kits, bags and the website.
Images © George Kasimatis