The BrandHouse created the branding and design for this wine series addressed to young adults, using humorous illustrations that evoke relaxed and playful feelings. Produced by the Domaine Messenicolas in Central Greece, the wines are made from local vine varieties that are famous for their fresh, light taste and are suitable for young wine drinkers: Musquat de Hamburg, Malaguzia and Limnionas. The brand name Moi, je m’ en fous! along with the illustrations are the result of a humorous interpretation of the brief. The Brandhouse aimed at expressing the liberated and relaxed mood the consumer gets into when enjoying the wines. The characters were created especially for the series by painter Andrew Boukas.