This project was about designing the new wine series of an old winemakers family that produces high quality grapes and wines while protecting the ecosystem and the environment using organic farming methods. The design inspiration was the age-old figure of the vineyard guardian: the scarecrow. An object of folk art, basic necessity and common practice, the scarecrow has always been a source of fascination for artists, as festivals are organized around the world to celebrate the imagination and ingenuity involved in its making. In this context, mousegraphics commissioned V. Karouk, a well-known Greek artist to draw and construct three different life-size scarecrows to represent the white, red and rose labels. They were then photographed and used on the packaging of the products.
The name “Guardians” is accompanied by the small phrase: “to serve and protect the secrets of good wine-making”, which summarizes the overall concept and its references.
