HARDCLO SS 25 collection is a sun-soaked ode to friendship, memories and meaning

With its SS25 collection Filia, Greek label HARDCLO captures a summer not just remembered, but deeply felt. The title, meaning friendship in Greek, sets the tone for a series of pieces that speak to connection, emotion, and the quiet poetry of shared days under the sun. Drawing inspiration from the island of Skyros and its storied embroidery traditions, HARDCLO translates folkloric craftsmanship into modern silhouettes. Each pareo, scarf, T-shirt, and swimwear piece carries subtle echoes of traditional patterns, reworked with a modern sensitivity that feels effortless. The collection moves with the rhythm of a Greek summer — slow, tactile, full of light. Fabrics are soft, breathable, and grounded in simplicity, yet layered with meaning.