A visit to the museum of Ancient Olympia in the summer of 2020, was the source of inspiration behind a collection perfectly connected to ancient Greece by m.k.e designer Magdalini-Kleio Eftaxiopoulou.
Inspired by the allure of ancient Greek statues, the aspects of their tunics, the columns, and the marbles’ colors, she formed her personal photographic archive of archeological sites and museums of Greece, concentrating on textural details. Recurrent geometric and abstract patterns stemming from her photographs generate a purely digital and distinct result concentrating on the past and present differences. The name of the collection “Apodomisi” reflects the digital deconstruction of the ancient Greek element. The color palette is mainly composed of earthy tones with superimposed light blue shades.
The collection embraces airy one-size dresses and oversized unisex shirts for the first time. They go along with scarves that can be worn as sarongs in the summertime on an island, belts that can be worn as unisex scarves, and our all-time favorite clutches. All patterns are printed either on pure linen or linen and cotton, ideal for the summer heat. The products were named after letters of the word Apodomisi, hence deconstructing the word itself. The concept of the photoshoot focuses on the bond between the epitome of ancient Greek beauty and its contemporary counterpart. The modern element is encapsulated in the photoshoot location, an industrial site of natural stones, together with the process of creating the final products. The ancient element is about the shape and form of Greek statues represented by the stillness of the models. In other words, this is all about the beauty of the past through the lens of the present.