Viktor Gountaras designed a series of illustrations for Boulangerie ‘B’ in Komotini, Greece, which advertise the variety of products and services that the store offers, while also addressing a younger audience.
The new store is part of a well-established traditional pizza restaurant chain that operates in the region. Each illustration corresponds to one of the five basic categories of the products, namely pizza, burger, bakery, breakfast and coffee. The design keeps a continuity in the arrangement of the elements, which are constructed from basic geometric shapes forming various objects and figures related to the category they are representing. The illustrations aim to give a contemporary, fresh and youthful result, enhancing the visual identity of the store.