In this project, mousegraphics designed the identity for a company that targets everyday consumers who look for frozen, ready to cook seafood and frozen fish, at good value and low prices. Therefore, the design needed to be simple and user friendly. The logo was designed by animating the initial letter θ (‘thalassios kosmos’ stands for ‘sea world’ in Greek) and shaping it into a fish image. The whole identity is immediately recognizable as seafood and sea-related without being over-designed.

The project received a Gold EVGE 2014 award and two Ermis 2013 (silver, bronze) awards.