Theosis Syros brand identity by Natasa Polizou

Located in the ultimate fortress town, Ano Syros, Theosis is a concept bar and gift shop that opened its doors in the summer of 2021. Conceived as a contemporary expression of Cycladic art and Plato’s philosophy over the centuries, the bar uses herbs, fruits, and raw materials from Syros and the Cyclades to create its drinks, making the region’s terroir and Aegean spirit part of its storytelling. The minimalistic approach to the brand’s corporate identity is mixed with tailor-made illustrations, inspired by nature, everyday stories, and life in the Cyclades, while the color palette reflects the local architecture.