Stratos Kanakis Woodcraft is a branding project by Untitled Office for a contemporary carpenter working in Athens. The identity engages directly with the reality of the profession, drawing from traditional craft without relying on nostalgia, and reframing it through a next-generation lens of growth and professionalism. At its core is the tagline, โIn Athens I donโt have friends, only carpenters,โ a satirical nod to a lyric by Taki Tsan. The phrase introduces humor and sets the tone for an identity that openly comments on the communication dynamics within the craftsmenโs world. Short statements and wordplay shape the visual language, with typographic posters acting as the main expressive tool. They bring rhythm and clarity, helping the brand communicate sincerity and character in a direct way. Material choices support this approach. Printed on Gmund Naturals (Orange & Sable) and Fedrigoni Materica Acqua, the identity feels tactile, honest and human, reflecting the hands-on nature of the craft.
Untitled Office creates a bold identity for Athens-based carpenter, highlighting craft and character
