Where ‘Wild Souls’ Meet. A new space designed by studiomateriality will drive clean eaters from all around Athens uber-wild.
Studiomateriality designed a new store in Voulis street which one can describe as a pure source of wild energy or a new interpretation of space in one of the oldest neighborhoods of Athens. Its name? Wild Souls.
Inspired by the unprocessed, pure and plant-based food, vegetables and nuts that has to offer, this new urban gem not only will boost our bodies but also will feed our souls. Passing by Wild Souls, the monochromatic interior catches the eye and feels truly eye-candy for your Instagram feed. Terracotta-orange paint has been applied across the dropped ceiling, splashback, cabinetry and kitchen island across the shop. Cactus plants are decorating the shelves whilst colour-blocking with the earthy surfaces.
The designers focused on simple, aesthetic alterations that would give a fresh sense of the space without moving walls. The store consists of a narrow horizontal space that ends to a garden and both sides showcase the freshly made products and snacks. Αcross the store, the white marble-lous bar will work as a white canvas that will highlight all the delicious yet healthy brunch and all-day dishes and meals.
Healthy snacks made by nut butters, a great variety of vegan cheeses, superfood bowls, fresh-cut salads, delicious sandwiches along with coffee and wine are some of the signature culinary things that a customer can taste in Wild Souls.
The welcoming quote on the wall of the store is loud and clear. If you were born to eat wild ‘’Wild Souls’’ is the right spot for you daily clean eating habits.
And who knows? There is a chance to meet your -wild- soulmate.
Lead Designer: Miltos Kontogiannis
Design Team: Nancy Karagianni
3D visualisation: Nicolas Hadjipourganis
Graphics: Sarah Sainidou
Images © Alina Lefa
Text: Gaia Deligianni