Athens-based k2 design studio reimagines the movie camera in its child-like edition, creating colorful characters of different shapes that depict children’s emotions when watching a film. Inspired by intense childhood emotions, -like anger which appears red and pointy, or happiness which looks like a light blue fuzzy character-, the new brand identity of the Athens International Children’s Film Festival combines the art of cinema and children’s creativity into a bold and fun logo design. The logo becomes a hero, introducing children to the thrilling world of film while acting as a simple and easily recognizable brand identity.