Pi6 communication design have been responsible for the design of the quarterly and annual events’ brochures for Megaron – the Athens Concert Hall, one of the biggest cultural institutions in Greece – since 2010. With events ranging from classical music and opera to contemporary works from around the world, dance, theatre, cinema and the visual arts, the goal was to create an overall “season identity” that communicated on three distinct levels: it provided the audience with coherent information on all forthcoming events, it followed the Concert Halls’ marketing communications strategy for the specific season and finally, it retained its visual differentiation from the previous years’ communication. The 2014–2015 print communication aimed at introducing the audience to “the fantastic world of Megaron” through a series of specially designed illustrations that get “hijacked” by exotic, almost grotesque characters who have been born of musical instruments, and continue to live, to attract the audiences’ attention by doing stunts, to perform, to dance…