STIT Creative Studio created the identity of XYLART – a family wood workshop that’s been crafting bespoke woodwork since 1967 – using typography, colors and materials that aspire professionalism and luxury. The new generation of this family business aimed at upgrading its corporate image and to expand beyond crafting classic bespoke furniture to modern living creations. Likewise their identity had to follow the same principle. STIT Creative Studio’s proposal uses a custom typography that is constructed based on strict guides that convey discipline and professionalism. The use of copper foil, black color and wood aspires luxury and creates an interaction with the workshop’s raw materials and crafting tools. The logo symbol represents the brand’ s first letter “X” as an evolving creation that’s been visualized in a perspective space. Various patterns made out of the symbol are used throughout stationary to combine modern and classic aesthetics.