Art Athina launches its digital programming through the platform ฮrt Athina Virtualย (www.aavirtual.gr) on 15th October 2020 and promises a uniquely different experience to the art-loving audience.
During the digital premiere of the International Art Fair of Athens which is one of Europeโs oldest art fairs, the visitors will be able to navigate the art fair through their computers, tablets or smartphones and meet the artists and their artworks without time limitations, since Art Athina Virtual will be accessible 24 hours every day -with different day and night mode- 7 days per week, until the end of October.
Art Athina Virtual features the parallel programming that has always been surrounding Art Athina and has established its own audience, with sections such as Talks, Performances, Video and independent art spaces under the title Projects.
The transfer of the largest annual art institution in Greece to a digital environment due to the unprecedented conditions that emerged with the advent of the coronavirus epidemic and forced the cancellation of Art Athina 2020 at Zappeion Megaron as originally planned, will not limit the publicโs contact with visual creation exclusively in the digital world.
Art Athina Virtual organizes Art Athina Week that will last from 13 to 20 October, during which the Athenian galleries will be able to exhibit in their natural spaces the works that will be presented in the viewing rooms.
As every year, the organization of the event belongs to the Hellenic Art Galleries Association and to the Art Athina team, with Artistic Director Stamatia Dimitrakopoulos. The implementation of the platform is carried out with the support of the Ministry of Culture and Sports.ย
Visual identity of Art Athina Virtual
Art Athinaโs visual identity is signed for another year by G Design Studio.
“Social Distancing, a concept that has been taking over the world, bouncing from mouth to mouth, affecting the way we live and introducing us to a series of unexpected changes, is the foundation of Art Athina 2020โs identity.ย
Visual elements are detached from each other, but at the same time create a whole, a pattern, a common situation.ย
Unlike last yearโs bold typography, which brought back to life a solid and affirmed past, this yearโs font is delicate, unusual, and certainly contemporary, composed by a set of modules that aggregate to define information. The same typographic elements created a toolkit for the construction of the art fairโs website – this yearโs venue of the event – helping making the information as accessible as possible.ย The quirky illustrations create a dialogue with typography, wanting to add a level of humour and to reflect the times of uncertainties and constant surprises we are experiencing, where nothing is taken for granted, yet everything is possible.
The โRGBโ minimal use of colour is based on the digital format of the event, having black as the fundamental colour and where red symbolises being online, being connected, while blue takes over red in the night hours. The day-night shift happens on the website everyday at dawn and dust, Athensโ time.
May you linger a little longer on the website without moving, illustrations will start filling up your screen. Enjoy the tour!”
Art Athina Virtual participating galleries include:
a.antonopoulou.art (Athens), Agathi Kartalos (Athens), Alibi Gallery (Athens), Allouche- Benias Gallery (Athens) Alma Contemporary Art Gallery (Athens- Trikala), Anat Egbi (Los Angeles) ANNA PAPPAS GALLERY (Melbourne -Athens), Argo Gallery (Athens), ฮrt Appel Gallery (Athens), Art Zone 42, (Athens), Astrolavos Art Galleries (Athens),ย ฮthens Art Gallery (Athens), Bel Ami (Los Angeles), Bernier/Eliades Gallery (Athens), Calicoon Fine Arts (New York), Carwan Gallery Athens (Piraeus), Cask Gallery (Larissa), Cheapart (Athens), Citronne Gallery (Athens-Poros), Crux Gallerie (Athens), Cube Gallery (Patra), Dio Horia (Athens), DL Gallery (Piraeus), Donopoulos International Fine Arts (Thessaloniki), Edel Asanti (London) ekfrasi-yianna Grammatopoulou (Athens), Eleftheria Tseliou Gallery (Athens), Eleni Koroneou Gallery (Athens), ENIA Gallery (Piraeus), Epsilon Art Gallery (Loutraki), Ersi Gallery (Athens), Evripides Art Gallery (Athens), Foxy Production (New York), Gallerie Krinzinger (Vienna), Gallery โ7โ (Athens), Gallery Art Prisma (Piraeus),ย ย Genesis Gallery (Athens), Ikastikos Kiklos Sianti (Athens), Ileana Tounta Contemporary Art Centerย (Athens),ย In Lieuย (Los Angeles),ย Kalfayan Galleriesย (Athens- Thessaloniki),ย Kappatos Galleryย (Athens), Lola Nikolaou Art Gallery (Athens),ย Mihalarias Artย (Athens),Nitra Galleryย (Athens-Thessaloniki),ย Papatzikou Galleryย (Veroia),ย Periฮคechnon Karterisย (Athens),ย Real Pain Fine Artsย (Los Angeles),ย Rebecca Camhi Galleryย (Athens),Rodeo Galleryย (Piraeus),ย Skoufa Galleryย (Athens),ย Sophie Tappainerย (Vienna),Tanya Leightonย (Berlin),ย ฮคechnohoros Art Galleryย (Athens),ย The Breederย (Athens), ยญUnion Pacificย (London), ย Zeller Van Almsickย (Vienna),ย Zina Athanassiadou Galleryย (Thessaloniki),ย Zoumboulakis Galleriesย (Athens).
