AG Design Agency has created new branding and website for the Centre of Mediterranean Architecture (CAM), which aims to promote architecture in every aspect of its actions. Located in the Great Arsenal, a 15th-century building at the port of Chania, Crete, CAM was founded in 1996, and since 2002, it is housed in the historical building where it held numerous events, exhibitions, and other activities.
The team, partnering with Design Ambassador, was tasked with designing a fresh, dynamic visual identity and system for the institution that mirrors the expansion of its horizons while approaching a new, more demanding audience. The organization’s new identity expresses its fundamental strategic objectives, such as extroversion, a contemporary outlook, the promotion of architecture, audience development, and reaching out for collaborations with other institutions in Greece and abroad. The initials CAM become the logo for Centre for Mediterranean Architecture (corresponding to the Greek KAM), and function as the symbol that promotes the organization locally and internationally.
Using the historical character of the building as the main inspiration point, the design team has focused on architecture to create a bold, geometric, custom font combined with a vivid color palette in order to express the institution’s rebirth. The logo design is based on the building’s solid and orthogonal form, combined with the signature ‘divolo’ (a window with arched tips), an element of great architectural interest. The energetic typographic forms feature across all of the institution’s printed matter as well as online on its new website.