Athens-based design studio Ogust has created the visual identity for Greece at the Frankfurt Book Fair, using a wave to embody the essence of mind-traveling with a book. The wave, used as a symbol of the Greek adventurous character, stands for travel, communication, and the transmission of knowledge, exactly as books do too. The wave transforms through a visual representation inspired by the Greek traditional handicraft.
Visual Identity for the Greek pavilion at the Frankfurt Book Fair
Animation: Tassos Kouvelis